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如何找到BUYING KEYWORD!

显然今天我不是来教你如何挑选行业关键字的,关键字调研的工具我已经介绍了很多,比如:

强大的Amazon关键字研究工具
手把手教你如何选择SEO关键字 (1)
关键字挖掘:什么样的关键字是好关键字?

那今天,我要讲什么呢?

我发现一个很好玩的现象,就是我们之前在不断从各种途径找关键字,可是我们反而对用户哪些有强烈购买意愿的搜索行为,反而关注度减少了,对于用户那些具有强烈的商业意图的行为,我们反而不注重去优化了。

你,是不是也曾这样的忽略过?

那么什么叫有强烈购买意愿的搜索行为,以及那些有强烈商业意图的购买行为?

或许你可以简单的想到,比如类似:cheap,best,discount,off,buy,review啊。

如何找到用户购买行为的关键词?---这里有最详细的清单

简单的举例子:

Best [product name] (online)
Best [product name] site
Best [product name] website
Best + product type + in year.

各位,你们想想,这是用户的搜索行为,没问题吧,但是如果我们针对这些词进行优化,也是很有机会的。

好了,你可能会问:“小北,竞争对手也会这样啊, 你哪里有机会做起来呢?”

hmm…

那是你没有方法而已。

其实做好关键字之后,文章还是要去推的,只要你这个页面质量做的比竞争对手要好,比如访问时间,点击率,用户的停留时间,坚持打一段时间,就能排起来的。

比如,你做亚马逊的吧,你是不是每天都在考虑如何超越前一名的?
其实超越前一名很简单,就是你要知道他一天销量多少,你的销量超过他(最重要)其他的综合指数差不多的情况下,你的排名就会超越他。

Google上的页面排名,两个综合因素相差不多的网站,你的页面要素优化的比他好,你就能超过他!

关于这块内容并不是今天的主题,有机会以后再讲。

回到正题,那么除了上述我们那些常见的购物需求的词,还有哪些词是用户经常搜索的,可以用来做排名的呢?

显然这里有一份清单,你可以用起来!

如何找到用户购买行为的关键词?---这里有最详细的清单

Achieve
Alleviate
Auction
Avoid
Bargain
Bargain [product name] Benefit
Best
Best [product name] (online)
Best [product name] site
Best [product name] website
Best + product type + in year.
Best of [product name] Best price for [product name] Best savings for [product name] Big [product name] Biggest [product name] Bonus
Brand name [product name] Brand names
Brand new [product name] Budget
Budget [product name] Build
Buy
Buy [product name] (online)
Buy [product name] with credit card
Buy [product name] with paypal
Buy one get one for 1 cent
Buy one get one free
Buy one get one half-off
Buying
Cash back for [product name] Cheap
Cheap [product name] (online)
Cheapest
Cheapest [product name] (online)
Cheapest price for [product name] Clearance
Clearance [product name] Closeout
Closeout [product name] Code with
Compare
Compare [product name] Comparison
Computer tutorial
Coupon
Coupon code for [product name] Coupon for [product name] Cure
Deal with
Deals
Dependable
Direct
Directions
Discontinued [product name] Discount
Discount [product name] Discount code
Easily
Easy
Economical
Eliminate
End
Expensive [product name] Explain
Explaining
Fast
Faster
Find a [product name] Fix
For children
For couples
For girls
For guys
For kids
For men
For newbies
For sale
For seniors
For students
For women
Free
Free shipping
Free tutorial
Free tutorials
Frugal
Gain
Get [product name] (online)
Get a [product name] Get rid of
Good price for [product name] Great buy
Guide
Guide (s)
Guide to
Heal
Healthy
High price [product name] High priced [product name] How
How can
How do
How do i
How do you
How to
How to … with [product name] How to build
How to get rid of
How to make
Immediately
Improve
Improving
Increase
Inexpensive
Inexpensive [product name] Install
Instruction
Instructions
Internet tutorial
Learn
Learning
Lease
Low cost
Low cost [product name] Low priced
Low priced [product name] Lowest price for [product name] Luxury
Luxury [product name] Method (s)
Model numbers
Need
New
New [product name] Now
Offer
On sale
Online
Online tutorial
Order
Overcome
Password
Personalized
Plan (s)
Prevent
Program(s)
Protect
Purchase
Quick
Quicker
Quickly
Rebuild
Recover
Reduce
Reduced
Reduced [product name] Refurbished [product name] Relieve
Remedy
Rent
Repair
Resonable priced
Restore
Review
Reviews (s)
Sales-priced
Sales-priced [product name] Save
Savings
Scam
Second hand [product name] Secret
Secret code
Secret codes
Secrets
Simple
Software
Solution
Solution
Solve
Step by step
Study
Technique
That works
Tips
Top
Top 10 + product type + in year
Top of the line [product name] Training
Treat
Tutorial
Tutorials
Unique
Unlock
Used
Used [product name] Value
Video
Videos
Where can
Where can i
Where can i buy [product name] Where to buy [product name] (online)
Where to find [product name] (online)
Where to shop for [product name] (online)
Wholesale
[product name] coupon
[product name] coupon code
[product name] discount
[product name] for cheap
[product name] in stock
[product name] on sale
[product name] overstock
[product name] pre-owned
[product name] promo
[product name] promo code
[product name] review
[product name] special

上述这些词,万变不离其宗,都是可以混合或者交叉来用,比如清单中的,[product name]  也不一定就是你的具体的产品,也可以换成你的品牌名!

特别特要提醒一下,很多用户看我的文章不分场合,比如很多做亚马逊的,他会问:“小北,我亚马逊上面的能不能用这些词呢?”

答案是,不行!

为什么?

第一:其实很简单,用户本来就是去亚马逊上面购物的,购物的目的非常的强烈根本不需要在标题,或者search trem中再次体现,类似 buy,cheap,discount,where i can buy…

第二:没必要为了这些词,专门在listing上去添加,那只会多此一举

第三:所以这些词还是适合平台外的渠道,如博客,独立站,YouTube,review站,甚至广告。

未经允许不得转载:YD TECH » 如何找到BUYING KEYWORD!
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